{"product_id":"sony-a7-iv-full-frame-mirrorless-camera","title":"Sony a7 IV Mirrorless Camera","description":"\u003cp\u003eStep into a new tier of creative control with the \u003cstrong\u003eSony a7 IV\u003c\/strong\u003e, a fourth-generation full-frame mirrorless camera that refuses to compromise between still photography and professional video. Built around a \u003cstrong\u003e33MP BSI Exmor R CMOS sensor\u003c\/strong\u003e and the blazing-fast BIONZ XR processor — up to 8x quicker than its predecessors — it delivers up to 15 stops of dynamic range, a native ISO ceiling of 51200 (expandable to 204800), and a buffer that handles more than 800 RAW+JPEG frames without breaking a sweat.\u003c\/p\u003e\u003ch3\u003eCinema-Ready Video in a Hybrid Body\u003c\/h3\u003e\u003cp\u003eFor video creators, the a7 IV is nothing short of transformative. Record \u003cstrong\u003e4K 60p at 10-bit 4:2:2\u003c\/strong\u003e color depth, tap into 7K oversampling for Full-Frame 4K 30p without pixel binning, and choose from professional codecs including XAVC HS (H.265\/HEVC) and XAVC S-I intraframe at up to 600 Mb\/s. Color science tools — S-Log2, S-Log3, S-Cinetone, HLG, and Cine profiles — alongside focus breathing compensation and Slow and Quick Motion modes give your footage a polished, cinematic edge straight from the camera.\u003c\/p\u003e\u003ch3\u003eIntelligent AF, Rock-Solid Stabilization, and Pro Connectivity\u003c\/h3\u003e\u003cp\u003eThe Fast Hybrid AF system covers \u003cstrong\u003e94% of the frame with 759 phase-detection points\u003c\/strong\u003e, while Real-Time Eye AF tracks humans, animals, and birds in both photo and video modes. Five-axis SteadyShot INSIDE IBIS delivers up to 5.5 stops of shake compensation for confident handheld work. A 3.68M-dot OLED EVF, fully articulating touchscreen, USB 3.2 Gen 2 Type-C live streaming, dual-band Wi-Fi, Bluetooth, full-size HDMI, and dedicated mic and headphone jacks ensure the a7 IV is ready for every shooting environment.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45534901928071,"sku":"SONY-A7IV-BODY-TCR","price":1706.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/8561\/2423\/files\/2391908.jpg?v=1786729540","url":"https:\/\/tech0rini.com\/products\/sony-a7-iv-full-frame-mirrorless-camera","provider":"Tech0rini","version":"1.0","type":"link"}